Assigment #3
IMPLEMENTATION PLAN
General info
My plan is to use TikTok as a platform to publish enviromental friendly tips for everyday life. I will also share my TikTok videos on Facebook so they can reach a bigger audience including elder people since it's their mainly used social media service. For example I could make a video where I show how to make an eco universal cleaner from ingredients that most people already have in their homes or share tips how to save electricity at home. In those videos I will demonstrate step by step the process of how to prepare them and if it's not something that needs preparing I will just verbally share my ideas and thoughts.
I did this assignment on my own so my group consists only me:
Henriina Luukkonen (henriina.luukkonen@hotmail.com)
Background
The name of my plans is ECOHACK YOUR LIFE. I chose this specific topic since I'm very concerned about the state of our environment and I'm also studying environmental engineering so these things are very close to my heart. My goal is to offer people greener choices for everyday life that are easy to make. I chose young adults for my target group since many of them are moving on their own for the first time and might need a hand with things. Evironmental consciousness is also the main topic of our time and it seems like younger people tend to have more "climate anxiety" than the elder so they are more willing to change their living habits.
Target group
My main target group is young adults and adults that are environmental conscious and would like to make greener choices but feel like one person's actions doesn't matter and that it would take much energy and time to go green since it's much more easier to just buy the cheapest products from the market that are ready to use. My mission is to prove them wrong.
This implementation is important because climate change is the biggest problem of our era and it touches everyone since there's isn't life without our planet.
Social media tools and services and how they are used
I am using TikTok and Facebook as my social media services since they're the best way to reach my target groups. TikTok is easier way to reach younger people since it's trendy right now and is only meant for downloading videos and Facebook acts as a gateway to people in their 30's and higher.
In my videos I won't show my face or share anything else than my first name to publicity to lower the risk of someone invading my privacy. I will also create a new user on Facebook just for this implementation so I don't have to share the videos on my own personal account.
Updating and maintenance
I will update my implementation by following what's trendy in specific age groups and trying to find a way to inspire people of all ages to make more environmental conscious choices. In the future I would also find new social media tools and services to use as a platform.
My implementation is open and free for everyone. I won't even make my TikTok account private so it's easily accessible.
To ensure the continuity of my implementation I will keep motivating and educating myself about environmental facts and problems and also regularly asking from my followers opinions about my videos and what would they like to see and what not so my account stays "fresh".
General info
My plan is to use TikTok as a platform to publish enviromental friendly tips for everyday life. I will also share my TikTok videos on Facebook so they can reach a bigger audience including elder people since it's their mainly used social media service. For example I could make a video where I show how to make an eco universal cleaner from ingredients that most people already have in their homes or share tips how to save electricity at home. In those videos I will demonstrate step by step the process of how to prepare them and if it's not something that needs preparing I will just verbally share my ideas and thoughts.
I did this assignment on my own so my group consists only me:
Henriina Luukkonen (henriina.luukkonen@hotmail.com)
Background
The name of my plans is ECOHACK YOUR LIFE. I chose this specific topic since I'm very concerned about the state of our environment and I'm also studying environmental engineering so these things are very close to my heart. My goal is to offer people greener choices for everyday life that are easy to make. I chose young adults for my target group since many of them are moving on their own for the first time and might need a hand with things. Evironmental consciousness is also the main topic of our time and it seems like younger people tend to have more "climate anxiety" than the elder so they are more willing to change their living habits.
Target group
My main target group is young adults and adults that are environmental conscious and would like to make greener choices but feel like one person's actions doesn't matter and that it would take much energy and time to go green since it's much more easier to just buy the cheapest products from the market that are ready to use. My mission is to prove them wrong.
This implementation is important because climate change is the biggest problem of our era and it touches everyone since there's isn't life without our planet.
Social media tools and services and how they are used
I am using TikTok and Facebook as my social media services since they're the best way to reach my target groups. TikTok is easier way to reach younger people since it's trendy right now and is only meant for downloading videos and Facebook acts as a gateway to people in their 30's and higher.
In my videos I won't show my face or share anything else than my first name to publicity to lower the risk of someone invading my privacy. I will also create a new user on Facebook just for this implementation so I don't have to share the videos on my own personal account.
Updating and maintenance
I will update my implementation by following what's trendy in specific age groups and trying to find a way to inspire people of all ages to make more environmental conscious choices. In the future I would also find new social media tools and services to use as a platform.
My implementation is open and free for everyone. I won't even make my TikTok account private so it's easily accessible.
To ensure the continuity of my implementation I will keep motivating and educating myself about environmental facts and problems and also regularly asking from my followers opinions about my videos and what would they like to see and what not so my account stays "fresh".
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